“To all the moms and daughters, wives and sisters, lovers and friends, Read Pink is here for you and yours. Help support breast cancer awareness and the strong, brave women who fight or will fight this disease and Read Pink in October.”
What’s black and white and pink all over? The initiative by the Penguin Group (USA) called Read Pink™ in honor of Breast Cancer Awareness Month. This literary embrace of a life-saving cause last year resulted in nearly 400,000 best-selling romances shipped with Read Pink seals and information about the charity it supports – the Breast Cancer Research Foundation®. In 2010 and 2011, some 12,000 floor displays also carried the Read Pink message. The result raised awareness for BCRF, the only cancer organization to receive A+ from the Institute for Philanthropy.
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In honor of Breast Cancer Awareness Month and Penguin Random House’s Read Pink® editions, we are featuring a few participating authors and what Read Pink® means to them…